Barry Leggetter has earned a reputation for using his career experience in public relations consultancy to help “make measurement matter.” He is CEO of the international Association for Measurement and Evaluation of Communication (AMEC).
He has been responsible for driving initiatives which have turned AMEC into an international body, enjoying rapid growth with members in over 80 countries. These include the establishment of the AMEC Global Summit as the biggest event of its kind in the world and the new Measurement Month initiative which is now firmly established after three years as a major annual educational event.
He previously spent 25 years in PR consultancy and was UK Managing Director for three major public relations networks, Porter Novelli, Fleishman-Hillard and GOLIN, climaxing his PR career in the role of International Chairman of Bite Communications. Leggetter is a former Chairman of the UK Public Relations Consultants Association and is a Fellow of both the PRCA and the Chartered Institute of Public Relations (CIPR).