Johna Burke has almost 30 years of experience in PR, communications and marketing. Leading the PR and investor relations efforts in a Fortune 500 company provided first-hand experience in the challenges and trials of PR practitioners. She joined BurrellesLuce in 2000, currently CMO Johna consults with a range of organizations from Fortune 100 to regional businesses on how they can leverage media relations within an industry. As a result, she is an in-demand international speaker often invited to talk about marketing, media, public relations, measurement, communications and social media. Johna was inducted into the PR News Measurement Hall of Fame and is currently serving as the AMEC North America Chair.