Is the real barrier to measurement vanity? Ego? No space to fail and learn? How can we sell measurement in a business climate that is risk averse?

The workshop will discuss:

• The unspoken barrier to adopting better standards of effectiveness measurement
• Where we go wrong in taking away the “candy” that marketers love
• New research insights on this overlooked issue
• Commentary from regional marketing panel
• How we break out of metrics that reward tried and tested work
• Practical tips on how to overcome these challenges to advance measurement.

Panel:
Christopher Daguimol, Regional PR Director, ZALORA Group
Khali Sakkas, Chief Executive, Research & Insights, Isentia
Lavanya Wadgaonkar, Vice President – Communications, Asia & Oceania, Nissan Motor Asia Pacific Co., Ltd

Moderator:
Marion McDonald, Chief Strategy Officer, Ogilvy Public Relations APAC and AMEC Fellow

Big Data is everywhere but how much have we really progressed in the use of research and measurement in communications? The stats are positive but what’s the real story and more importantly, how do we improve it?

This workshop will explore:

• Is measurement going beyond “ticking the box” and being embedded into real world processes and day-to-day comms activities?
• Is data being used to drive communications strategy?
• How can we make metrics more consumable and connected to decision-making
• How do we create a culture that values metrics?

Panel:
Rachana Panda, Chief Communications Officer & Citizenship leader, GE South Asia
Aseem Sood, CEO, Impact Research & Measurement
Matthew Stanton, CEO, King Content

Moderator:
Ruth Pestana, Director, Ketchum Global Research & Analytics

AMEC introduced its integrated Evaluation Framework at the AMEC Global Summit 2016 in London. In this practical “how to” session, two of the international team who developed the Framework will explain why it was needed, what it is, and how to get the best results from adopting and using it.

• Why it matters
• Moving beyond “vanity metrics”
• How to get started with the Framework.
• Identifying what success looks like
• Telling the ‘measurement story’

Presenters:
Richard Bagnall, CEO PRIME Research UK and AMEC Chair
Paul Hender, Head of Insights, Gorkana.

This workshop will examine how leading organisations use content and data to give competitive advantage.

• Why is copyright important to Communication professionals>
• How do increasing privacy concerns impact the quality of our data?
• Copyright and data access – is it about relationships with the owners?
• Fast forward to the world of copyright and data in 2020

Panel:
Andrew Hughes, International Director, NLA Media Access
Jeremy Thompson, CEO (EMEA and India), Cision / PRNewswire

Moderator:
Christophe Dickès, Internal Communication Leader, Kantar; Co-Chair AMEC/FIBEP Content & Copyright Committee

Presenter:
Jim Macnamara, PhD, Professor of Public Communication at the University of Technology Sydney
Professor Macnamara has spent the past 18 months examining evaluation frameworks and models used in advertising, public relations, government communication, health communication and other communication fields

In this workshop – organised by AMEC’s Global Young Leaders Group – we will look at how to face up to and deal with the new global challenges of fake news and “alternative facts” in traditional and social media.

• How has the prevalence of fake news and “click bait” impacted the measurement industry?
• Will facts prevail or alternative facts persist?
• What do institutions, both public and private, need to be aware of?
• How do research and evaluation professionals address public scepticism?
• How are journalists, publishers and researchers as well as authorities dealing with the fake news challenge?

Panel:
Ngaire Crawford, Insights Manager, New Zealand, Isentia
Ben Levine, Vice President, Ketchum Global Research & Analytics and Co-Chair of AMEC Global Young Leaders Group
Michael O’Connell, Managing Director, AAP Medianet

Moderator:
Mazen Nahawi, CEO, CARMA

This workshop brings actionable trends from new research and campaign results from around the world. In this session you will learn:

• The perfect data storm…Just because we can do, does this mean we should do?
• What is the consumer reaction under a multi-channel communications bombing?
• ‘Big data’ profilerates – well, is all data equal? Is all data objective?
• How big data can affect business results in sales, profits and customer experience
• How we can make sure insight from social media is actionable
• Insights into how communication changes spectator behaviour – and how behaviour changing the way we communicate

Speakers:
Christophe Dickès, EMEA Internal Communication & Copyright Director, Kantar Media
Kasper Hülsen, CCO, Infomedia 
Per Østergaard Jacobsen, Lecturer and Project Manager, Copenhagen Business School
Anna Rokina, Global Social Analytics and Listening Lead, Lenovo
Lasse Skjoldan, Senior Advisor, Infomedia

Moderator:
Johna Burke, CMO, BurrellsLuce

• Will automation and the rise of artificial intelligence create a new type of media intelligence firm of the future?
• What do you see as the big trends coming in the media intelligence and analytics sector?
• Psychographics and psychometrics offer new ways to impact on data driven decisions
• What are the other new trends?

Speakers:
Steffen Egelund, Founding Partner & CEO, Media Track Pte Ltd
Sharam Fouladgar-Mercer, Co-founder & CEO, AirPR
Mazen Nahawi CEO, CARMA
Mats Wängelin, Co-Founder & Business Developeer, Biz Media

Moderator:
Sean Smith, Chief Executive – Australia & New Zealand, Isentia