Starting out as public relations consultant at Denmark’s largest PR firm, Jesper Andersen since moved on to hold positions as Head of Press Relations at the national tourism agency VisitDenmark and NCC Construction, one of Scandinavia’s largest contracting companies.

Throughout his career, Jesper has always held a keen interest in communication measurement, analysis and evaluation, which led him in 2013 to start his own consultancy: Quantum Public Relations, which became Denmark’s first AMEC member in 2014.

As strategy advisor, Jesper help companies and organisations by creating insights that help them improve their communication, enabling them to fulfil their purpose and achieve business goals. In doing so, he often builds on top of data already generated by monitoring and measurement companies by demonstrating to clients how to set up both output and outcome goals that related to the core business of the client.

He is a former associate professor in communication at Danish Institute for Study Abroad in Copenhagen and often enjoys speaking at events and conferences related to communication and measurement.

Jesper holds a masters degree in English Literature and Rhetoric from the University of Copenhagen. He is a published author of several articles and book chapters on strategic communication, crisis management, public relations and communication measurement and evaluation.