Dr. Linda Xu

Chief Client Officer and Head of Research, Kantar Media CIC

Linda has 20 years consumer research experience in both Mainland China and US. With experience in advanced analytics and modeling, Linda used different research tools to help both multinational and local clients in categories include FMCG, Telco, Travel, Automotive, and Healthcare.

Prior to joining Kantar Media CIC, Linda lead the custom research team of Consumer Goods and Retail sector at GfK Shanghai office and the Non-FMCG modeling team of the analytic consulting department at Nielsen China. In US, Linda has worked for BBDO, National Regulatory Research Institute (NRRI), and online research agencies.

Linda received her Doctor’s degree from The Ohio State University in US. She studied communication with focus on public opinion research and market research methodology.