PRESENTATIONS
Wednesday 17 May
DAY ONE
07.30 – 09.00
Registration & Refreshments
07.30 – 08.30
SUMMIT SCENE-SETTER WORKSHOP
Results from AMEC’s Global Business Insights Survey
The latest trends in PR Measurement and how to incorporate them into your business
Coffee & tea available in the workshop
The results of the AMEC Global Business Insights Survey will be available at the Global Summit for the first time. In this workshop, international AMEC members look at some of its key points and discuss with the audience.
- What do the new trends tell us?
- How to interpret the results for my business
- What the results seem to suggest for my country/region
Panel:
Carlos Alfredo Diaz, General Manager, GlobalNews Group
Michael O’Connell, Managing Director, AAP Medianet
Francois van Dyk, Head of Operations, Ornico
Moderators:
Rayna Grudova-DeLange, CEO, DeLange Analytics
Philip Lynch, Managing Director, Newton Insight
09.00
Welcome and Introductions:
Barry Leggetter, CEO, AMEC and Summit Director
Richard Bagnall, AMEC Chair and CEO, Prime Research UK
John Croll, CEO, Isentia
David Liu, Chief Executive, Asia Isentia
09.15
ASIA MASTERCLASS
How does the Asia Powerhouse influences global communication trends?
The importance of communications in Asia Pacific growth.
- The importance of measurement insights in driving communications change.
- What are the communication lessons to be learned from China’s success model in developing as a global leader?
- How are companies using data, measurement and insights in new ways in Asia?
- The challenge to encourage PR professionals in Asia to move from outputs to outcome based measurement and insights.
Speakers
John Croll, CEO, Isentia
Elaine Ng, Head of Communications, ASEAN Pacific, Philips
Fritz Quinn, Vice President, Public Affairs and Communications, Asia, American Express
Question & Answer session
Moderator: Barry Leggetter, CEO, AMEC
10.15
Enter the Measurement Majlis: Listen and Learn, or Fail
Brian Lott, Chief Communications Officer, Mubadala Investment Company
10.35
Questions
10.40 – 11.10
Networking refreshment break
11.10
Finding Esperanto
Deepa Dey, Head of Communications, GlaxoSmithKline Consumer Healthcare – India Sub Continent
11.30
Questions
11.35
Have Confidence!
Only you can do what you do (and you can prove it)
Fritz Quinn, Vice President, Public Affairs and Communications, Asia, American Express
11.55
Questions
12.00
Drive-thru the boardroom – do we measure relevancy + advocacy and link it to sales?
Dr Lavanya Wadgaonkar, Vice President – Communications, Asia & Oceania, Nissan Motor Asia Pacific Co., Ltd
12.20
Questions
12.25
Measurements in a changing governance landscape
Ivan Yeo, Senior Director, Research & Data Division, Ministry of Communications and Information, Singapore Government
12.45
Questions
12.45 – 14.00
Lunch & business networking
13.15 – 13.55
LUNCH TIME PRESENTATION
What can social media in China teach the world?
Dr Linda Xu, Chief Client Officer & Head of Research, Kantar Media CIC
The fast-moving social media landscape in China features an entirely different set of leading platforms and players. The evolving eco-system is driving innovative business models for brands for their marketing and business strategy which are gaining notice from other social media markets and global players.
This special session will highlight:
- The influence of social platform in China (spending, user base, landscape)
- Inpact of social campaigns in China. A case study in a key industry for brand or marketing purposes and the power of KOLs
- Crisis management in China’s digital world and the impact of crisis on brand image, celebrity monitoring and tools for crisis management
- Why social media in China is different from other parts of the world
14.00
How to measure nothing. Or, how quantum theory can help evaluate the absence of action
David Watson, Head of Campaigns, UK Prime Minister’s Office and Cabinet Office, Government Communications Service, HM UK Government.
14.20
Questions
14.25
Measuring Voices … beyond just us!
Rachana Panda, Chief Communications Officer & Citizenship leader, GE South Asia
14.45
Questions
14.50
From Taking Credit to Taking Action
Jamin Spitzer, Senior Director of Platform Strategy, Microsoft.
15.10
Questions
15.15 – 15.45
Networking refreshment break
15.45
Navigating the world of Influencer Engagement: Opportunities and Challenges for PR
Christopher Daguimol, Regional PR Director, ZALORA GROUP
16.05
Questions
16.10
The convergence of traditional media and social media. Are you listening?
Dianne Draganovic, Head of Social Media, Citi Australia and New Zealand
16.30
Questions
16.35
Innovation Transcends the Corporate World – How Not-for-Profits are Managing Disruptive Change
Marni Zapakin, Research Director, Ketchum Global Research & Analytics
16.55
Questions
17.00
Day 1 ends
18.30
Drinks Reception and Summit Gala Dinner and AMEC Awards 2017 by the Chaopraya River
Anantara Riverside Bangkok Resort (a 5 minute walk from the ground floor of the Summit hotel)
18.15-18.30 Meet on the ground floor and guides will escort you
18.30 Drinks Reception – Grand Sala
19.15 Summit Gala Dinner followed by AMEC Awards 2017 Ceremony – Riverside Terrace
22.00-midnight Post-Awards Drinks Reception
