Per is lecturing at Master and MBA level at Copenhagen Business School, CBS. He is cofounder and project manager for “Rio to Roskilde” a research project about developing new sustainable effective and efficient business models based on BIG DATA from Roskilde Festival (ranked as top 4 in the world) In addition, he has been working with CRM, Loyalty and marketing performance research projects at CBS. He is also CEO in leading CRM, Customer centric and loyalty consultancy, Efficiens.